On September 15th, Gas Gas presented its 2012 Trial and Enduro range, in a context of prosperity that we already reflected in this news from Trialworld, where the brand announced important benefits after some very complicated years with losses.
We leave you with the full press release, sent by the Gas Gas Marketing team.
The company’s leadership, the result of passion and teamwork, extends all over the world. This has been reflected in the growth of sales in Europe and elsewhere already consolidated foreign markets such as the USA, Japan, Australia, New Zealand, Canada and Chile, in addition to the opening of new ones. Gas Gas currently exports its passion in the form of motorcycles to 47 countries (85% of sales). The company’s main market is France, which has displaced Spain to second place. The company has a 50% share of the global trial motorcycle market.
Another factor that has allowed the improvement in profitability has been the great teamwork, in constant search for new materials. Better performance and greater reliability in the machines, as well as the strong investment in the development of new products both for the Trial market (trial excursion), as well as in the total renewal of the Enduro line.
Along the same lines, the company’s strategy foresees the development of new products that will see the light of day in the next year and with which it intends to consolidate its position as a benchmark in Trial (2-stroke) and Enduro (2 and 4-stroke).
Ramon Puente, CEO of Gas Gas, says that the company “It has made an important commitment to strengthening the emotional bond with its customers.” For this reason, “wants to offer new products based on avant-garde designs, high performance, sportiness, reliability and technology,” he said.adding that, “Despite its modest origins in a workshop in the province of Girona, it has managed to gain a privileged position among the greats of the sector”.
To reinforce this new stage, Gas Gas also wanted to bet on the best talent in the field of competition at the highest level. Thus, the Girona-based company has signed the pilot and world champion Iván Cervantes to accompany the brand in the development and evolution of its products. Hand in hand with a figure like Cervantes, Gas Gas ensures the best experience in the technical development of Enduro bikes, joining forces with the constant contributions of the also Trial World Champion Adam Raga for the improvement of future models.
Coinciding with their 25 years of history, the company It has decided to completely renew its corporate image as well as the design of its models, for which it has invested more than €250,000 for the implementation of the brand, in a qualitative leap that must confirm its firm commitment to the internationalization of its products.
The new image of the models is obvious for its careful aesthetics and the presence of red that reflects the passion that the company has put into its project. The logo is no exception and, respecting the history of the house, it has been carefully evolved to reflect the modernity demanded by an increasingly global market.
This new image aims to convey the new values of the brand: Passion for motorcycles and the strength of the team that makes up the entire Company.
About Gas Gas
Gas Gas, a Catalan company that has been manufacturing and selling trial and enduro motorcycles since 1985, was founded by professionals with extensive experience in the sector.
It is the world leader in the trial market and occupies a preferential position in enduro. Gas Gas manufactures 9,000 motorcycles a year (20% more than in the previous year),
with a turnover (fiscal end in July) of €39.5 million, an EBITDA of €4.2 million and a profit of €1.1 million in 2011.
Currently, the brand is known for offering a product of great sportiness, reliability and technology thanks to its continuous commitment to R+D, a department made up of 11 people. Most Gas Gas motorcycles are manufactured in Salt, Girona, where it has two production lines; one for assembly and the other for engines. These facilities have a combined manufacturing potential to quadruple their current annual production.
See all the news of the Gas Gas TXT 2012
