“The great success of Powering Offroad, achieving more than 10 thousand worldwide downloads of its POWERING mobile app during the month of its launch, exceeding the forecasts of the start-up’s business plan”
POWERING has recorded more than half of those projected numbers in just one month of life. That leads to the fact that the strategies were the right ones to impact the niche market of amateur off-road sports riders, reaching around 6 thousand active users within their app globally.
We have surpassed in such a short time the downloads of the first training App exclusive for this specific niche, focusing on our goal of democratizing access to physical preparation by adapting to the needs and objectives of each of the users of these highly harmful sports, says Andrea Mañas, CEO of Powering Offroad.
These new users, mostly from the Hispanic markets, Latin America and Spain, represent 73% of the global audience and the rest of the regions, such as North America and EMEA, have shown great interest by interacting through all our digital channels and joining our Global & Lifestyle Community.
As the start-up is positioning itself in the market, we continue to work on improving the user experience within our technological product Training APP, on providing more and better free content to help our sports audience enjoy their hobby more and ride with more quality and safety on the bike or motorbike, concludes Mañas.
About POWERING OFFROAD:
“The mission of POWERING OFFROAD is to be the first company to create the sports & lifestyle community of professional and amateur riders of off-road sports, providing physical sports preparation so that they enjoy riding more with health, quality and safety. And to do so through informative content and technological solutions capable of responding to the globalized world, breaking down all demographic and socioeconomic barriers”
