TRS Motorcycles celebrates ten years as a motorcycle manufacturer specializing in the trial sector. Throughout these years they have strengthened their credibility and leadership with a wide range of models specialized in trials, excursion trials and children’s electric vehicles.
An innovative product, that variety of models and perseverance, have allowed the brand to sell motorcycles in more than 60 countries and enjoy a well-deserved success in the market.
It is not lost on anyone that the complicated annual situation and sales are suffering in most manufacturers, something that is forcing them to rethink business formulas in the medium and long term to guarantee the viability of the companies.
This situation catches TRRS from a leading position in the market, but with a product with eight years behind it and the need to address a renewal to maintain its attractiveness in the market. This implies an extraordinary investment, just at the time when expenses need to be adjusted to be consistent with sales. Among these adjustments, in recent months the brand announced the departure of Adam Raga as the main driver of the brand, later incorporating Aniol Gelabert. In the last week the brand also announced the departure of Marc Farrerons, brand manager of the brand.
In addition, TRRS wants to open up new business avenues, such as the electrical sector and other offroad disciplines, which is ambitious as well as logical, thus expanding the target audience of its products.
The official statement from TRS Motorcycles is as follows:
“TRS Motocycles, which in 2024 reaches its tenth anniversary, is the leading brand in the trial motorcycle sector. Their trajectory and positioning has been characterized by a clear commitment to business excellence, with sustained growth that has led them to sell motorcycles in more than 60 countries around the world. Now, on its tenth anniversary, it announces the vision of taking TRRS beyond the world of trial, exploring new horizons in the offroad field as well as incorporating a whole range of electric powertrains. The combination of leadership, experience and global reach achieved by TRRS in the offroad sector plays in its favor.
TRS is part of the Excens Group, a group of companies dedicated to various activities, from logistics and engineering to the world of motor and sports and the real estate sector. Its largest shareholder is Ricard Novel and it is managed by Aleix Escassi.
Since its founding, TRS has been synonymous with quality, success and performance in the demanding world of trial and competition. Under the direction and leadership of Jordi Tarrés, 7 times world champion, and the global commercial experience of Marc Arañó, both founding partners of the firm, together with the Barcelona businessman Ricard Novel, the TRRS team has continuously demonstrated its ability to overcome challenges and set new standards in a sector as competitive as trial. The tireless dedication of his team has been critical to the company’s success over the past decade.
To promote this growth and expansion plan, Grupo Excens, together with NORGESTION as corporate advisor to the operation, is beginning a process of searching for a strategic partner that can provide additional resources and experience to undertake this ambitious phase of growth.”
